INQA
Simply supporting
Service
Identity redesign
Industry
Government
Team
Creative Direction: Olivier Nowak
Design: Malte Preiss, Desiree Denner
Project Management: Daniel Völker, Konrad Traupe
My Task
Concept & Design lead
INQA supports and assists companies on complex issues related to several subjects of work. As an initiative of the German Federal Ministry of Labour and Social Affairs it serves as a driving force, coach, and mediator.
As a true catalyst for change, a comprehensive and flexible identity system was needed to reflect the core essence of the ever-evolving and transforming initiative. Boldness, confidence, and simplicity formed the foundation to mirror the aim of driving change and optimizing the world of work.
What we did
Our solution focused on simplifying the complex and long name “Initiative Neue Qualität der Arbeit“ to INQA. Using the new letter-mark as a supporting element throughout the visual identity.
Typeface and colors shown in this case do not represent the final execution.
Say Hello
malte.preiss@gmx.net