Philips
Moppers in action
Service
New Product sub brand
Industry
Home appliance
Team
Creative: Finlay Bell, Malte Preiss, Jennifer Lepschi
Client leadership: Jessica Procter, Lydia Hugill
With the ambition to challenge category norms and break out of the sea of sameness, Philips e-mop stands against traditional mops that require users to clean and spread dirty water. Philips’ new bucket-free water pumping function encourages users to embrace a swiping, swirling sensation for a supreme clean.
What we did
Thriving on motion and action, a new distinctive arrow asset was born from the forward/backward motion of mopping. Uniquely identifiable by its curved forms, which were inspired by the product design. The asset is brought to life through a vibrant color palette. Combining the deep navy product color with a welcoming orange, ensures maximum standout, and creates an inviting brand space. Featuring real, playful, and light-hearted imagery of people and life’s little spills, to highlight the life of moppers in action.
Say Hello
malte.preiss@gmx.net