Johanniter

Flexing a star

Service

Redesign, Brand experience & Impact

Industry

Aid Organization

Team

Creative: Olivier Nowakm, Malte Preiss, Sebastian Braun

Project Management: Heiko Franke, Yvonne Haupt

Strategy: Sabine Gräfenstein, Laura Unrau

Photography: Monika Höfler

Sound design: Stefan Benz

With around 25,000 employees and 40,000 volunteers, the Johanniter Organization offers a wide range of services. The identity struggled to reflect this in a simple, flexible manner that captured their values and ensured clear distinction.

Based on their traditions and origins, Johanniter aims to give people hope, security, and a passion for life.

What we did

With origins dating back to the 11th century, the historic Johanniter symbol became the centerpiece of the new identity. Based on its core angles and round shape, a flexible design system lays the foundation for a clear graphic language. Brought to life through the usage of new colors, which differentiates them by not being just red and white like any other aid organization. Additionally, a variety of brand elements influenced each other to create a consistent and unifying identity, tied together by their core belief “For the love of life.”