Scholz & Friends
A connecting symbol
Service
Identity redesign
Industry
Creative Agency
Team
Creative: Olivier Nowak, Regine Heite, Malte Preiss
Project Management: Ellena Kronester
As part of a strategic realignment and a new partnership with VMLY&R, Scholz & Friends aimed to strengthen its identity and adapt it to a more digital-first approach.
With “connection” and “friendship” at its core, a monogram was created from the first two letters of the agency’s name. The “S” and “F” combined form an ampersand (&), creating a trademark that reflects the values of true and honest friendship.
Say Hello
malte.preiss@gmx.net