Known as one of the most creative German agencies the Scholz & Friends group has been growing its international recognition. As part of a strategic realignment and a new partnership with VMLY&R, we wanted to strengthen our appearance and create a more striking digital identity. 

With “connection“ and “friendship“ being at our core, we created a monogram built from the first two letters of the agency‘s name. Combined, the “S” and “F” construct the ampersand (&), creating a trademark that bonds and reflects the beliefs and importance of true and honest friendship.