Welthungerhilfe
For a world without hunger
Service
Identity redesign
Industry
Non-Governmental Organisation
Team
Creative Direction: Olivier Nowak
Design: Malte Preiss, André Metzen, Regine Heite, Paulina Geppert, Phillip Bolduan
Project Management: Heiko Franke, Felicitas Diepolder, Yvonne Haupt
Strategy: Elena Mokulys, Berit Stegmann
My Task
Concept design
While upholding the positive mindset of defeating hunger across the globe, the Welthungerhilfe NGO reaches more than 8.4 million people each year, providing them opportunities for a better future and vital assistance in times of crisis. Guided by the basic principle of helping people to help themselves, the new identity reflects this mission by incorporating a more personal and empowering expression.
The new identity conveys the values of respect, courage, and transparency, that underpin the organisation’s daily work conducted worldwide.
What we did
Inspired by the positive commitment to end global hunger, the new brand mark originates from the heritage of the wheat symbol, and extends outwards to become the meridians of the globe, symbolizing the necessity of acting in unity.
Inspired by the growth cycle of wheat a distinct color palette and two contrasting typefaces were added to convey a sense of humanitarian urgency while maintaining a personal touch. Resulting in a new expression that communicates critical topics in an optimistic and yet urgent manner, to move closer to the mission of a world without hunger.
Say Hello
malte.preiss@gmx.net